Claire Fiddian-Green is the President & CEO of the Richard M. Fairbanks Foundation. E-cigarettes, which came onto the market about a decade ago, have been heralded as a means to assist adult smokers in their attempts to quit smoking. And some high-quality research supports this position: adult smokers who switch from cigarettes or cigars to e-cigarettes have had good success in decreasing their use of nicotine and even quitting altogether. The trouble is, e-cigarettes – such as the dominant brand, Juul, which has about 55% market share – have become an appealing avenue to introduce young people to nicotine. According to Jonathan Winickoff, a pediatrician at Massachusetts General Hospital and […]

Claire Fiddian-Green is the President & CEO of the Richard M. Fairbanks Foundation. “When you see a rattlesnake poised to strike, you do not wait until he has struck to crush him.” –  Franklin D. Roosevelt E-cigarette use among youth has grown at an alarming rate. In 2017, over 2 million U.S. middle and high school students used an e-cigarette. This figure prompted the U.S. Food and Drug Administration (FDA) to launch a new youth e-cigarette prevention campaign this week to help stem what it refers to as an epidemic. Contrary to a popular misconception, e-cigarettes – including the dominant market brand, JUUL – do contain nicotine, which is a […]