Alex Cohen is the Director of Learning and Evaluation for the Richard M. Fairbanks Foundation. Public policies like higher cigarette taxes and expanded access to evidence-based cessation treatment can help lower smoking rates in Indianapolis and across the state. But employers looking to help their employees quit and improve their health today have a number of tools already available, beyond these longer-term policy efforts. Take the experience of two Fortune 500 companies who used incentives to help employees quit. In 2004, General Electric launched a program that offered employees up to $750 if they quit smoking for 12 months. To test the impact, GE randomly offered the incentive to some […]

With hard work and good timing, innovators in every sector could arise to help mitigate the profound and negative consequences of COVID-19.