Alex Cohen is the Director of Learning and Evaluation for the Richard M. Fairbanks Foundation. Smokers, like all people, respond to incentives. One powerful incentive is price. When something becomes more expensive, people are less likely to consume that item. This fact is borne out in the extensive literature on the impact of cigarette taxes […]

Claire Fiddian-Green is the President & CEO of the Richard M. Fairbanks Foundation. “My most important contribution to the [broadcasting] industry has been the Indianapolis Motor Speedway Network, because it was the biggest thing that ever happened in radio and because more people listened to it – all around the world.” – Dick Fairbanks, interviewed in […]