Alex Cohen is the Director of Learning and Evaluation for the Richard M. Fairbanks Foundation. Smokers, like all people, respond to incentives. One powerful incentive is price. When something becomes more expensive, people are less likely to consume that item. This fact is borne out in the extensive literature on the impact of cigarette taxes […]

Reducing the amount of nicotine in cigarettes may lead some current smokers to smoke more – at least in the short term. But there’s also evidence that reducing nicotine in cigarettes can help reduce smoking.